As It Turns Out, Models Do Need Sleep

Jon Armstrong (of The Black Box Society) and I could work together on pretty much anything, but when we're not working ourselves half to death at our real jobs, we tend to shoot videos together. Jon and I generally take on co-writing, co-directing roles, but this was the first time we really tested that dynamic... and it worked really well. We also discovered that our leading man, Dave Alans, was absolutely fantastic, and we WILL work with him again.

This particular clip is a 30 second bumper, concepted for iChannel internet radio. The production level on this was obviously fairly low, as the aim was more to pitch the idea than anything else. iChannel wanted to show that people could enjoy their unique music anywhere, anytime, and in a more intimate way than other internet radio, so we decided to play on the idea that iChannel brings the artist to you... maybe almost too close.